| Plumb Design develops and markets software applications that make information easier to understand and use. The company also develops Web sites which utilize these tools. |
| ThinkmapTM, its line of proprietary products, is composed of tools for visualizing, organizing, and displaying information, which are licensed to consumers, developers, and businesses. They allow users to experience relational data in ways that are interesting and meaningful. The software animates data, creating interactive displays that interface directly with databases. |
| The company is expert in information architecture and uses ThinkmapTM to create business solutions for clients. |
| The principals Mary Azzarto, CEO; Michael Freedman, CFO, and Marc Tinkler, COO previously worked together at Razorfish, a leading interactive design company. They combine experience in management, marketing, software development, design, and business. |
| One client, National Geographic, said that the company "offers smart solutions for navigation and other thorny problems of interactive storytelling" and produced a site "that looks as good as it works." |
| The company's business plan was presented by the CEO and critiqued by a panel of experts. |
| DATE: |
Wednesday evening, July 22, 1998 |
| PLACE: |
Chase Manhattan Bank, 270 Park Ave. (47th St.), NYC. 11th Floor |
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