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BRAND EXPERIENCE LAB
http://www.belnyc.com
Promotional and experiential marketing (event marketing, retail, sponsorship) account for over $200 billion in spending annually. The Gartner group estimates that 35% of all marketing dollars will be spent on consumer experiences by the year 2010.
The Brand Experience Lab (BEL) helps companies differentiate their product and/or services by creating compelling branding and marketing experiences. Called "a playroom for marketers and agencies" by Advertising Age, the Brand Experience Lab specializes in strategic ideation and new technologies that better deliver these experiences, across multiple touchpoints. Clients are exposed to the latest in cutting edge strategies, tactics, and tools that can engage audiences, and create economic value for marketers. Formed less than a year ago, BEL has already established strategic alliances with Point of Purchase Advertising International and the Association of National Advertisers, and BEL's clients include Nokia, Old Navy, Yahoo, the NCAA and PEPSI.
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VLOGVILLE
http://www.vlogville.com
Online video advertising is nascent but growing rapidly, and expected to complement or even surpass the diminishing reach of traditional broadcast advertising, with streaming media ad spending alone is expected to exceed $2 billion by 2008 (Jupiter Research). In addition, online pay-per-view (PPV) digital content is expanded to ride on the success of cable PPV. Launching in August, Vlogville will capitalize on this opportunity by enabling independent video content creators to distribute their work (and get paid for doing so) across their Internet with just a few mouse clicks. As Vlogville grows, it will be aggregating an enormous amount of video content, giving consumers access to a broad and varied array of viewing choices. Advertisers will be able to reach these viewers of Internet video directly, allowing them to hone in on specific demographic groups.
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