|
|
Community > Event Details
|
|
|
| MITEF-NYC: Monetizing Media in the Digital Age |
|
Tue Apr 13, 2010 5:30 PM
|
MIT Enterprise Forum of NYC Presents:
Monetizing Media in the Digital Age
|
|
Online Registration Closed
Standing Room Only Available
|
The economic model for making money with Media (e.g. news/magazine/general web/music/video) in the Internet environment has changed dramatically over the past few years. The search-engine model is prospering whereas print media is suffering a decline in advertising. Fewer consumers are purchasing songs on CD`s, or movies on DVD`s. Media companies which create their own content are looking at new models to generate revenues so that they can receive the financial rewards for their efforts. Growth media companies are searching for innovative ways to raise capital.
What business models are working right now in the current environment from a commercial perspective and which companies with such business models are being financed and acquired?
The speakers will address the following issues:
• Creative Advertising Methods
• Distribution Models
• Joint Venture Structures
• Protection of Copyrighted Material
• Raising Capital for Media Companies
• Funding and Structuring for the Current Business Climate
Panel Moderator:
- Richard Raysman, Partner, Holland & Kinght
Panel Speakers:
- Jason Kleinman, Director, Product Marketing, New York Times Digital
- Peter Low, President and CEO of Ensequence, Inc.
- Marc S. Reisler, Partner, Holland & Knight
- Mark Piibe, Global Head of Digital Business Development, EMI Music
Thanks to Holland & Knight for hosting and sponsoring this event!
|
|
DATE:
|
Tuesday, April 13th, 2010
|
|
TIME:
|
5:30pm - 6:00pm: Reception
6:00pm - 7:30pm: Panel Discussion
7:30pm - 8:30pm: Networking
|
|
PLACE:
|
Holland & Knight - MAP
31 West 52nd Street
New York, NY 10019
|
|
REGISTRATION:
|
Free to members of MIT Enterprise Forum
$50 non-members, $10 extra at door
All members and guests are welcome.
If you can no longer attend this event,
please open the event announcement from
our Event List, click on the event registration link,
select the Cancel registration for this event
button and then hit Submit.
|
|
|
|
|
|
Panel Moderator Biography
|
|
Richard Raysman
Partner
Holland & Kinght
Richard Raysman is a partner in the New York office of Holland & Knight. He concentrates his practice in intellectual property licensing and litigation, media transactions, technology transactions and outsourcing. Mr. Raysman has been selected by Chambers as one of America's leading technology lawyers. He has litigated reported cases for the New York state and federal courts. Mr. Raysman writes a monthly column for the New York Law Journal on "Technology Law" and is co-author of the treatises Intellectual Property Licensing: Forms and Analysis and Computer Law: Drafting and Negotiating Forms and Agreements published by the Law Journal Press. Prior to practicing law, he was a Systems Engineer for IBM Corporation for six years. He is a graduate of Massachusetts Institute of Technology (MIT).
|
|
Panel Speaker Biographies
|
|
Jason Kleinman
Director, Product Marketing
New York Times Digital
Jason Kleinman, Director of Product Marketing for The New York Times and NYTimes.com, manages a team that develops client-focused advertising programs designed to drive revenue on existing and emerging platforms. In his current role, he oversees the development of new and innovative ad products, including high-impact home page takeovers, content integration solutions, social media advertising, and video and mobile opportunities. Working in the digital media space for more than 13 years, Jason has held roles in content production, product management, strategic planning, and business development. Before joining the advertising group, he managed NYTimes.com`s News, Sports and Opinion businesses, including the 2008 elections and Olympics offerings. Prior to Jason`s tenure with The New York Times, he served as the Director of Strategic Planning for Columbia University`s digital media group, overseeing the production of more than 100 online courses. He was a Digital Strategist for Siegel & Gale, a branding concern, as well as a Web producer at Thirteen/WNET`s New Media Group. Jason holds an M.B.A. and a bachelor`s degree in History from Columbia University.
|
Marc S. Reisler
Partner
Holland & Knight
Marc S. Reisler is a Partner in the Business Section of Holland & Knight and is a member of the firm`s Corporate and M&A Practice Group. Mr. Reisler`s practice focuses on corporate transactions and financings, primarily for companies with significant intellectual property assets. He also advises clients on e-commerce, privacy and data security and Internet law issues. Mr. Reisler`s clients include recorded music and music publishing companies, film and television studios and production companies, software developers, apparel companies, digital media companies, Web hosting providers and ISPs and health care and biotechnology companies. Mr. Reisler has written articles for major legal publications on a variety of topics, including mergers and acquisitions of software companies, intellectual property and other liabilities facing Internet content companies, the development of user generated content and social networking Web sites, legal issues relating to employee blogging and "incubators" of early stage companies. He has lectured at the Benjamin N. Cardozo School of Law on film finance and is a regular speaker at industry events covering entertainment transactions and finance, the Internet, digital media, e-commerce and privacy and data security. He has appeared on NHK Japanese national television as a commentator on the growth and development of the Internet.
|
|
Peter Low
President and CEO
Ensequence, Inc.
Peter Low, Ensequence`s president and chief executive officer, has an extensive background in television spanning more than 25 years with expertise in programming and distribution. Before joining Ensequence, Low was executive vice president of cable distribution and marketing for MTV Networks and BET Networks, where he led cable distribution efforts for all 26 of the MTV and BET branded channels. In addition, Low was responsible for negotiating all large distribution agreements and developed the strategy that resulted in the most extensive digital channel launch in the industry. Prior to his position with MTV and BET, Low served as vice president of programming for CableVision.
Low currently serves on the board of Cable Positive and The Jazz Foundation of America. He lives in Manhattan with his wife of more than 25 years and their two sons. In his free time he enjoys tennis, skiing, reading, traveling, hiking and good wine.
|
Mark Piibe
Global Head of Digital Business Development
EMI Music
Mark Piibe is Global Head of Digital Business Development for EMI Music. Before EMI, Mark worked at a number of digital music start-ups, most notably as Associate General Counsel at the original Napster. Mark has law degrees from McGill University in Montréal, and an MBA from INSEAD in Fontainebleau, France.
|
|
|
|
This is a service of the MIT Enterprise Forum of New York City.
Copyright 2010 All rights reserved
|
|
|
|
|
|
For more information:
Contact: Eddie Quiroz
Phone: 888-639-9321
Email:
 Add this event to Outlook
|
|
|
|
Events
