| In an environment where most, if not all, markets are mature, differentiation and positioning of a company's products and services, its very identity, are fundamental to the company's performance its profitability, balance sheet and equity value as well as its market share, distribution and sales. |
| Developments in interactive media and the globalization of communications and distribution channels present new challenges for marketers. Technological change complicates matters by dramatically shortening product cycles and introducing abrupt changes in familiar processes. What are marketers doing about all this? How are they defining and building their brands? |
| In this program, four marketers told us how their companies defined themselves at various stages in their growth, what images they sought to build, what markets they targeted and what techniques they used to implement their marketing strategies. |
Panelists:
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Mark Burchill, Senior Vice President - Business Development, 24/7 Media (www.247media.com) |
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Rod Parker, Senior Vice President - Sales and Marketing, CDnow (cdnow.com) |
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Louis Weiss, Senior Vice President, AirMedia (www.airmedia.com) |
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Moderator Jason Chervokas, Editor and Co-Publisher, @NY (www.atnewyork.com) |
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| DATE: |
Wednesday evening, May 13, 1998 |
| PLACE: |
Chase Manhattan Bank, 270 Park Ave. (47th St.), NYC. 11th Floor |
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