MIT ENTERPRISE FORUM OF NEW YORK CITY, INC.
presents

PERSON-TO-PERSON FOR PROFIT: HOW LETSPLAY GROWS AND MONETIZES THE USER BASE OF ITS BUSINESS PARTNERS
- a business plan presentation

LetsPlay is building a person-to-person, e-marketing network that helps its business partners boost revenue, increase customer acquisition and retention, and monetize traffic.

Capitalizing on the pervasiveness of electronic communications, LetsPlay has created a technology that integrates games, betting, and referral marketing into any messaging platform people use daily, such as email, wireless, and instant messaging.

LetsPlay services are licensed as turnkey, private label solutions for companies that reach and maintain customers through the Web and wireless channels.
Panelists:
Mike Dubin, Partner/Worldwide Director, IBM Interactive at Ogilvy
Mark Ellis, Managing Director, 1to1 Venture Partners LLC
Marc Singer, General Partner, Brand Equity Ventures
David Silverman, Senior Manager, PricewaterhouseCoopers LLP
Eric Targan, Chief Executive Officer, The Humor Network LLC
Sponsored by Weil, Gotshal & Manges LLP
DATE: Thursday evening, November 9, 2000.
 Pre-registration required by Friday, November 3rd.
TIME: 5:15 p.m. - registration, networking and refreshments. 6:00 - 7:45 p.m. - program
PLACE: Weil, Gotshal & Manges LLP, 767 Fifth Avenue (bet. 58th-59th Streets), 25th floor.