AUTOMOTIVE TELEMATICS:

"Driving Effective Business Models"

Telematics refers to technologies that wirelessly connect vehicles to customized information and services.

Two years ago, car companies, technology providers, and industry observers uniformly predicted a rosy future for telematics. But today, as Wingcast closes its doors and OnStar struggles for profitability, the viability of telematics must be questioned.

The panelists will discuss Telematics opportunities that can move beyond technology-driven dreams to effective business models.

The Important Issues

What are the medium and long-term prospects for telematics?
Who will make money from telematics?
What services will drive consumer adoption?

The Experts:

Baba Shetty , Research Director, Automotive, Forrester Research (Moderator)
Raj Desai, Director of Worldwide Automotive Solutions, IBM
Jeff Fieler, Managing Director, Mobile and Consumer Internet Analyst, Bear Stearns
James C. Griffin, Jr., Executive Vice President, Telematics Services, NEXIQ Technologies
Bob Rebholz, Business Development Manager, Automotive Business Unit, Microsoft

Date:	Wednesday, September 25th, 2002
Time:	5:15pm: registration, networking and refreshments 6:00pm - 7:45pm: program
Place:	The Lighthouse International, 111 East 59th Street (between Park Av. and Lexington Av.)