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MIT ENTERPRISE FORUM OF NEW YORK CITY, INC.

presents

AUTOMOTIVE TELEMATICS:

"Driving Effective Business Models"

HEAR FROM THE EXPERTS… IBM, MICROSOFT, NEXIQ, BEAR STEARNS, AND FORRESTER.

Telematics: wirelessly connecting vehicles to customized information and services.

There are currently 70 unique models of autos sold in the US where Telematics is either standard or optional equipment.

From consumer services such as real-time traffic information and roadside assistance to business and government services such as remote diagnostics and data recorders that deliver real-time crash information, the experts will discuss the Telematics opportunities that can become effective business models.

The Important Issues:
  • What are the medium and long-term prospects for Telematics?
  • Who will make money from Telematics?
  • What services will drive consumer adoption?

    • The Experts:

  • Baba Shetty , Research Director, Automotive, Forrester Research (Moderator)
  • James S. Ruthven, Business Development Executive, IBM Telematics Solutions
  • Jeff Fieler, Managing Director, Mobile and Consumer Internet Analyst, Bear Stearns
  • James C. Griffin, Jr., Executive Vice President, Telematics Services, NEXIQ Technologies
  • Bob Rebholz, Business Development Manager, Automotive Business Unit, Microsoft
    • Date: Wednesday, September 25th, 2002
    Time: 5:15pm: registration, networking and refreshments
    6:00pm - 7:45pm: program
    Place: The Lighthouse International, 111 East 59th Street (between Park Av. and Lexington Av.)