MIT Enterprise Forum of New York City© Inc.

presents:

Good Eggs and Spam

 

 

 

Online direct marketing is WORKING! Online marketers have discovered the power of email, paid search, and the use of increasingly sophisticated targeting and ROI tracking. techniques. However, these new marketing tools come with some sticky policy and PR quandaries such as:

This panel of experts will cover the successful techniques and new tools available to help marketers distribute and measure the effectiveness of online marketing. They will also discuss the tools available to help consumers reduce the volume of unsolicited emails received. Moreover, Panelists will debate the appropriate boundaries for balancing the need to protect users while still taking advantage of some of the most potent marketing tools available. Discussion will include specific case studies of successful marketing campaigns, as well as successful privacy and anti-spam programs.

Panelists:

DATE: Thursday May 22, 2003

 TIME: 5:15p.m. - Registration, networking and refreshments.
6:00 - 7:45 p.m. - program

 PLACE: Lighthouse International, 111 East 59th Street
(between Park and Lexington)

Registration Form
Prepaid members $30. Prepaid nonmembers $50.
Door registration additional $10, subject to availability.

REGISTER ONLINE: www.mitef-nyc.org or email this form to

For more information call 212.681.1112


Payment for membership ($100) at the time of registration entitles you to the member’s rate.

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Thank you to our sponsors:

Bingham McCutchen LLP
Brown Raysman Millstein Felder & Steiner LLP
Geller & Company


And thank you to our media sponsors:
YOU CAN BE AN EMAIL MARKETING SUPERGENIUS!
Learn to grow your list, maximize response, drive traffic, build your brand, and close more sales 3 great tips each week to improve your email marketing.
Get your free weekly email:
 http://www.gaspedal.net/sg10

New York New Media Association's (NYNMA.org) Annual State of the Industry Panel will feature Joe Fedele, Co-chairman and CEO, Fresh Direct; Scott Marden, President, Information & Media Services, McGraw Hill, and a leading venture capitalist.

The panel and reception will be held Wednesday, May 21 from 6:00PM-9:00PM at McGraw Hill, 1221 Avenue of the Americas (49th St./6th Ave.), 2nd floor.

NYNMA members $20 pre-registered, $25 onsite; non-members $30 pre-reg, $35 onsite.


New York eComm Ten Awards Call for Nominations - October 2003 - Any person who is involved in the New York business community and has had a significant impact on business innovation is eligible.

For more information on how to nominate a business leader visit - http://www.nyecomm.org/tenawards/index.asp

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