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The New New Media:  
A presentation of two business plans that are
on the cutting edge of new media technology

 

Dear Friends:

Please join us as we present the business plans for two firms that are in the vanguard of New New Media companies in New York. These two companies have moved beyond the sales of ads and content on the internet, and may surprise investors with their simple but insightful business models that help to usher in the internet's next wave.

We look forward to seeing you at this exciting event!


Regards,
Bryan

Bryan Finkel, Chairman
MIT Enterprise Forum of NYC
www.mitef-nyc.org

Managing Director
Advanta Growth Capital LP

Oddcast, Inc. has several hundred customers that use Oddcast online animated characters in a variety of ways. Coke and Toyota use the characters to create more dynamic advertising options; Ebay auctioneers have used the technology to improve conversion rates dramatically, other customers have customized web sales agents or developed animated weathermen to deliver weather reports. Oddcast's founders believe this revolutionary technology will ultimately be demanded by every website, enhancing interactive elements like FAQs, realtime customer sales and service, and of course advertising and entertainment. Come see for yourself their plan to conquer cyberspace at this forum and beforehand check out www.oddcast.com.

Personalised Online Photo (POP) creates and sells videos with your child as the star. Leveraging a content library from Viacom, the videos incorporate characters like Barney, Arthur, and Dora the Explorer. Videos are currently being sold under the Kideo brand at www.kideo.com. Although the current focus is sales of longer video products focused on children, POP believes there are major opportunities to leverage this technique for shorter direct marketing and promotional videos. The personalization trend is forecasted to continue its growing importance in media applications and marketing technology. Parents say "Our kids did back flips" after seeing the videos, and the deals in the works might very well give investors a similar experience.

  • Lori Hoberman
    Partner, Brown Raysman Millstein Felder & Steiner LLP
     

  • Justin Ockenden
    Managing Director, Satori Consulting
     

  • Michael Bernstein
    Managing Director, Geller & Co.
     

  • Jason Horowitz
    Managing Director, Fenix Projects
     

DATE: Wednesday, September 24th, 2003
TIME: 5:15 p.m. - registration, networking and refreshments.
6:00 - 7:45p.m. - program
PLACE: Brown Raysman Millstein Felder & Steiner LLP
900 Third Avenue (between Park and Lexington)


Prepaid members $25. Prepaid nonmembers $40.
Door registration additional $10, subject to availability.

REGISTER ONLINE: www.mitef-nyc.org or

Click on the link below to
register for this event.



For more information call 212.649.6900

Payment for membership ($100) at the time of registration entitles you to the member’s rate.
 

Bingham McCutchen LLP
www.bingham.com

Brown Raysman Millstein Felder & Steiner LLP
www.brownraysman.com

Geller & Company
www.gellerco.com
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