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MIT ENTERPRISE FORUM OF NEW YORK CITY, INC.

presents

"I WANT MY ITV (???)"

Interactive TV and Digital Cable Services

Interactive TV and digital cable services promise to soon change TV as we have known it, even though some dreams of interactivity remain elusive.

  • What is important here, and what technologies and opportunities are real now or reachable soon?
  • What is ITV? What are the technologies; players; historical performance and projections
  • What will drive the market? --Digital deployments; consumer adoption; advertiser adoption. Will couch potatoes really want to interact?
  • What are the new paradigms for programming as well as the ramifications for existing programming, advertising models, and revenue generation?
  • What is the impact of video on demand, time shifting, virtual channels, and other new interactive services being offered by cable and satellite service providers? Hear about these key issues from leading strategists and industry executives. p>

    • Panelists:

    • Tim Hanlon, Vice President, Starcom Worldwide
    • Gerard Kunkel, President, Worldgate Communications
    • Channing Dawson, Vice President, Scripps Networks

    Panelist Discussion Leader:

    • Alex Stevens, Director, Digital Set-Top Box Interactive, Cablevision Systems

    ITV Introduction:

    • J. R. McKechnie, Jr., Chief Executive Officer, Filter Media

    Moderator:

    • Vladimir Edelman, Senior Partner, Cable and Media, Filter Media
    Date: Wednesday, January 9, 2002
    Time: 5:15pm: registration and refreshments
    6:00pm - 7:45pm: program
    Place: The Lighthouse International, 111 East 59th Street (between Park Av. and Lexington Av.)