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Search is King: Guiding Consumers to Content
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Wed Sep 28, 2005 12:00 AM

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Search is King: Guiding Consumers to Content New Reach into Video, Audio, Personal/Desktop, and Local/Map Search
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HEAR FROM THE EXPERTS:
Google, PubSub, Singingfish (AmericaOnline), Yahoo
The next wave of consumer search technology is dramatically altering the consumer content markets and has significant implications for media companies, publishers, advertisers and consumers. Search engines’ role as the omniscient gatekeepers to digital information is changing the rules of the content game.
This expanded role is supported by the spread of search services beyond mere text searches. Come and see visual demonstrations of the next wave in consumer search. Whether you are searching for the latest Jessica Simpson video, a long lost song, or desire to see your home from a satellite in space, the latest in search technology is vastly expanding the influence of the Internet.
THE IMPORTANT ISSUES:
- What are the latest search services and technologies?
- How is consumer behavior changing?
- How are businesses benefiting from the new search technologies?
- What is happening as an increasing amount of content is digital and search engines are increasingly the omnipresent gatekeepers to all digital content?
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DATE:
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Wednesday, September 28, 2005
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TIME:
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5:15pm - 6:00pm: Reception 7:30pm - 8:30pm: Program
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PLACE:
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Brown Raysman
900 Third Avenue at 54th St, 23rd Floor New York, NY 10022
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REGISTRATION:
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Free to members of MIT Enterprise Forum $50 non-members, $10 extra at door All members and guests are welcome
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Speaker Biographies
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Bradley Horowitz
Director of Technology Development, Search & Marketplace Group, Yahoo, www.yahoo.com
Karen Howe
Salim Ismail
Marissa Mayer
Richard Reisman (moderator)
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Board Member Organizer: Chair, Programming Committee Ben Boissevain Managing Partner Agile Equity
Vice Chair, Programming Committee Panel Discussions Richard Reisman President Teleshuttle Corporation
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This is a service of the MIT Enterprise Forum of New York City. Copyright 2005 All rights reserved
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