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Search is King: Guiding Consumers to Content

Wed Sep 28, 2005 12:00 AM

Search is King: Guiding Consumers to Content
New Reach into Video, Audio, Personal/Desktop, and Local/Map Search

 

HEAR FROM THE EXPERTS:

Google, PubSub, Singingfish (AmericaOnline), Yahoo

 

The next wave of consumer search technology is dramatically altering the consumer content markets and has significant implications for media companies, publishers, advertisers and consumers. Search engines’ role as the omniscient gatekeepers to digital information is changing the rules of the content game.

 

This expanded role is supported by the spread of search services beyond mere text searches. Come and see visual demonstrations of the next wave in consumer search. Whether you are searching for the latest Jessica Simpson video, a long lost song, or desire to see your home from a satellite in space, the latest in search technology is vastly expanding the influence of the Internet.

 

THE IMPORTANT ISSUES:

- What are the latest search services and technologies?

- How is consumer behavior changing?

- How are businesses benefiting from the new search technologies?

- What is happening as an increasing amount of content is digital and search engines are increasingly the omnipresent gatekeepers to all digital content?


DATE:

Wednesday, September 28, 2005

TIME:

5:15pm - 6:00pm: Reception
7:30pm - 8:30pm: Program

PLACE:

Brown Raysman

900 Third Avenue at 54th St, 23rd Floor
New York, NY 10022

REGISTRATION:

Free to members of MIT Enterprise Forum
$50 non-members, $10 extra at door
All members and guests are welcome


Speaker Biographies

 

Bradley Horowitz

Director of Technology Development, Search & Marketplace Group, Yahoo, www.yahoo.com

 

Karen Howe

Vice President and General Manager, Singingfish (America Online Inc.), www.singingfish.com

 

Salim Ismail

Chief Executive Officer, PubSub Concepts, www.pubsub.com

 

Marissa Mayer

Director, Consumer Web Products, Google, www.google.com

 

Richard Reisman (moderator)

President, Teleshuttle Corporation, www.teleshuttle.com

 

 

 

 

Board Member Organizer:

Chair, Programming Committee
Ben Boissevain
Managing Partner
Agile Equity


Vice Chair, Programming Committee Panel Discussions
Richard Reisman
President
Teleshuttle Corporation


Sponsors:

This is a service of the MIT Enterprise Forum of New York City.
Copyright 2005 All rights reserved



Location: Brown Raysman

For more information:

Contact: Eddie Quiroz
Phone: 888-639-9321
Email:  eaq@alum.mit.edu

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