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MITEF Think Tank Session: The Future of Advertising

Thu Apr 24, 2014 5:30 PM

 

MIT Enterprise Forum of New York City

MIT Enterprise Forum of New York City
NEW YORK CITY
THINK TANK SESSION
Thursday, April 24, 2014
5:30pm – 8:30pm

MIT Enterprise Forum of NYC Presents:
MITEF Think Tank Session II
The Future of Advertising

"Consumer, where are you?" -Advertising

The second of a series of MITEF Think Tank Sessions on The Future of X
Tech perspectives for changing industries and changing audiences

Due to the popularity of this event, registrations are currently closed and cannot be entered online.  To be placed on a wait list, please contact Colette Thompson at
718-222-3339. Should you have demonstrable ties to the field of advertising, please provide details, as a few reserved places might still be available.
 


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UPDATE: Supplementary information on this session is now online:
Working outline of requested topics: http://bit.ly/1pWbiiP
Partial list of "lead participants" with notable industry experience: http://bit.ly/PnP7qN

Remember the golden days of advertising when the Don Drapers of this world single-handedly controlled how we saw a brand and a company? When the fate of a business could be shaped with one great idea and a 30 second spot? No more!

Power has shifted from those who have access to coveted airtime slots and magazine pages to those who use technology and digital savvy to command vast networks. One-size-fits-all marketing is being replaced by micro-interactions tailored to individual profiles of individual consumers. It’s become the golden days of the consumer. They decide what they want to know, who they trust. They have become increasingly hard to pin down and even harder to please.

This challenges brands and businesses that still need to get the word out and many business models in industries like television and publishing that still heavily rely on advertising revenues as a basis for their operations.

It is up to the brightest minds in technology and business to find solutions to these exciting challenges ­ and how to profit from that. In a highly engaged and interactive setting that knows no designated speakers, we will gather ideas and concrete answers on how technology and innovation can shape the future of advertising.


Conversations will revolve around the following questions:
What are current issues within the industry in such areas as:
Targeting and accountability
Social and engagement
Mobile and new formats
Contextual and cross-media
Revenue models
Consumer control and privacy
What innovations are already out there that could be reframed to address those issues?
What are entirely new thoughts on how tech innovation can positively impact this industry?
How to carve the industry into digestible chunks that can be addressed with tech innovation?
What do consumers demand and what are they ready for?
What is the industry ready to accept?

We invite seasoned and fresh innovators, entrepreneurs who are currently monetizing the changing landscape, marketers and representatives from within the advertising industry as well as investors who provide the capital that moves the needle. They will share a snapshot of existing challenges and innovations in the space. Bright minds with an interest in the changes in advertising and a willingness to actively contribute to the session are welcome.

Please note:

Admission will be limited to facilitate high participation. Some places will be held for attendees with significant involvement in Advertising (see below).
Qualified attendees are invited to provide a short introduction to the organizers so that they can be identified and featured in discussion. Please email to with the subject "Think Tank Participation." If registration has been closed, some reserved places may still be available.
All free MITEF-NYC Member registrants will be required to re-confirm attendance between April 15 and 20, and all registrants are requested to notify us if they will not attend, so that seats can be made available to others. Please email to with the subject "Think Tank Attendance."

Think Tank Moderators:
- Richard Reisman, President and Founder, Teleshuttle Corporation
- Katja Bartholmess, Founder & CEO, Gimme Gorgeous LLC

Thanks to Chadbourne & Parke LLP for hosting this event!


DATE:
Thursday, April 24, 2014
AGENDA:
5:30pm - 6:00pm: Reception
6:00pm - 7:30pm: Think Tank Session
7:30pm - 8:30pm: Networking
PLACE:
Chadbourne & Parke LLP - Directions
30 Rockefeller Plaza
New York, NY, 10112
REGISTRATION:
Free to members of MIT Enterprise Forum
$50 non-members, $10 extra at door
All members and guests are welcome.

Session Leaders Biography
Richard Reisman
President and Founder
Teleshuttle Corporation

Innovator and thought leader Richard Reisman has been advancing new services for people across the broad field of connectivity and media since long before the Web. He developed a variety of pioneering online services and holds 35 patents now licensed by well over 100 companies. Some of his patents have been acquired by Intellectual Ventures, RPX Corporation, and Acacia. Reisman is president and founder of Teleshuttle Corporation, has managed and consulted for corporations of all sizes, and holds an AB from Brown University and an MS from Lehigh University.
Katja Bartholmess
Founder & CEO
Gimme Gorgeous LLC

Serial entrepreneur Katja Bartholmess is a professional brand builder and has has conceptualized and launched e-commerce platforms, consulted brands and businesses in the areas of strategic communications, branding and positioning, digital and social. The German native has a keen eye for what today’s global and interconnected audiences desire and utilizes her international outlook as well as her digital savvy to connect brands and audiences across the globe. Her insights on current approaches to beauty branding are widely sought after and quoted in leading industry publications. She has worked and lived in Berlin, London, Pretoria, Tokyo, New York and holds a Master in Cultural Anthropology from Humboldt University Berlin.

Event Host:
Chadbourne and Park LLP

MIT Enterprise Forum of NYC | c/o Holland & Knight LLP | 31 West 52nd Street | New York, NY 10019
ph: (888) 639-9321 | e:
  MIT


Location: Chadbourne & Parke LLP

For more information:

Contact: Eddie Quiroz
Phone: 888-639-9321
Email: 

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