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The Future Of Web Advertising
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Tue Sep 20, 2011 5:30 PM
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MIT Enterprise Forum of NYC Presents:
The Future Of Web Advertising
5 Startups That Could Change The Marketing Landscape
for Online Retailers in a Big Way
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Join us as we hear pitches from 5 companies who are changing the way online retailers advertise to consumers. We will learn how these innovative entrepreneurs plan to disrupt the web ad online advertising space and dig down to learn more about their ideas and business models. We expect a very engaging and lively evening with 5 minute presentations by each of the teams, followed by 5 minutes of questions by our panelists which include a distinguished group of VCs and other industry luminaries. We will also open the floor to questions from the audience as a follow on. We will be showcasing the 5 following startups: - Album+ - is the easiest way to aggregate location specific event photos, in real time. We use mobile technology, and geolocation, along with a web app and some API`s to make shooting, collecting, organizing, sharing and purchasing photos from the same event; automatic. Our target market right now is weddings, and our business model is charging the host for the service. The app is free and can be found here http://itunes.apple.com/us/app/album-plus/id437410243 - Appside - Founded in 2011 AppSide is the first end-to-end content marketplace for motion-controlled entertainment devices. With years of experience in the motion field, AppSide provides the missing link between hardware manufacturers, developers and end-users, in the fast growing market of motion-controlled/Natural Interaction entertainment devices. AppSide`s end-to- end marketplace (platform and content) gives users easy access to innovative motion controlled games and apps using the best device experience possible. The company is based in Tel Aviv, Israel, and is backed by Wekix, a technology and new-media start-up accelerator, as well as high-profile US and European private investors. - Cognection - has commercialized three decades of research in consumer psychology and behavioral economics to generate a new type of product recommendation that makes the online retail experience less frustrating for consumers and more profitable for retailers. Our product recommendations combine the most important product attributes with implicit user preference data to enhance the customer experience by enabling choice justification. We identify, quantify, and fix human irrationality to nudge consumers to guide them through the conversion funnel in a manner optimized for better choices that ends frustration in e-commerce. - Immersive Labs - provides adaptive advertising technology designed to optimize content based on actual viewership on digital signs for retailers and out-of-home advertisers. The technology is a combination of anonymous facial detection, sophisticated machine learning and strategies specified by the marketer. Immersive Labs is a Techstars NY company and was selected as one of the Top 25 hottest startups to watch in New York City by Business Insider. - Lemon - (an acronym for Location Enhanced Mobile Opt-in Network) is a digital media company providing total B2B solutions for location-based mobile marketing. The company offers state-of-the-art white label software that can be integrated into any app on the Android, Blackberry, or iPhone platform. When installed, the LEMON software enables push messaging based on precise locational awareness and specific user behaviors, resulting in highly targeted and relevant messages delivered at exactly the right time and place for maximum impact. The company also offers agency and consulting services, including strategic planning, custom app development, campaign planning & management, and metrics & reporting.
Panel Speakers:
- Peg Jackson, Gridley & Co.
- Erik Nordlander, Google Ventures
- Jeanne Sullivan, Starvest Partners
Thanks to Chadbourne & Parke LLP for hosting this event! |
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DATE:
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Tuesday, September 20th, 2011
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AGENDA:
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5:30pm - 6:00pm: Reception
6:00pm - 7:30pm: Panel Discussion
7:30pm - 8:30pm: Networking
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PLACE:
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Chadbourne & Parke LLP - Directions
30 Rockefeller Plaza
New York, NY, 10112
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REGISTRATION:
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Free to members of MIT Enterprise Forum
$50 non-members, $10 extra at door
All members and guests are welcome.
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Panel Moderator Biography
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Lori Hoberman
Partner, Chadbourne & Parke LLP
Lori S. Hoberman is the chair of the Emerging Companies / Venture Capital practice. Her practice emphasizes venture capital, private equity, and general corporate counseling for emerging as well as later stage and publicly traded companies. She focuses on a range of industries, including telecommunications, software, biotechnology and life sciences, real estate, consumer products, Internet search and advertising, gaming and other media.
Ms. Hoberman has significant experience in the structuring of, and tax planning for, domestic and offshore private equity funds.
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Board Member Organizers:  Natanel Barookhian
Consultant
Serial Entrepreneur
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This is a service of the MIT Enterprise Forum of New York City.
Copyright 2011 All rights reserved
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